03.
TOURS BROCHURE
- CATEGORIESBrand Identity / UI/UX Design
- DATEMarch 2025
- CLIENT/COMPANYGRAYTON EXPEDITIONS
ABOUT
The Grayton Expeditions brochure serves as a visual guide to coastal and wildlife tours. It is designed to prioritize clarity and impact, organizing destinations and activities into an accessible narrative. The layout balances stunning imagery with essential information, giving travelers a comprehensive view of adventure packages.
Key elements
- [01]Visual storytelling
- [02]Clear information hierarchy
- [03]Destination highlighting
- [04]Accessible overview
PURPOSE AND DIRECTION
The primary function is to inform and inspire potential travelers. The brochure organizes complex tour details into a digestible format, allowing readers to easily explore options. It communicates the unique value of Grayton Expeditions through a cohesive and professional visual presentation.
Strategic goals
- [01]Inspire travel planning
- [02]Simplify complex information
- [03]Communicate brand value
- [04]Facilitate decision making
DESIGN AND PRODUCTION
Designed entirely in Figma, the brochure leverages precision layout tools to create a polished print-ready document. The workflow focused on modularity and consistency, ensuring that the visual identity remains strong across all pages while allowing for efficient updates.
Production tools
- [01]Figma for layout design
- [02]Grid-based structure
- [03]High-resolution asset management
- [04]Print-ready standards
